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SearchMedica Launches Radiology Search Channel for Medical Professionals

Monday, December 8th, 2008

DARIEN, Conn., Dec. 8 /PRNewswire/ — SearchMedica.com (http://www.searchmedica.com/), the leading search engine for medical professionals, today unveiled its new Radiology search channel. The search channel connects radiologists and other medical professionals with the most timely and relevant online medical imaging resources.

"Radiology touches practically every medical professional at some point, no matter what their specialty," said Edward Grossman, senior vice president of digital media and acquisitions for SearchMedica. "We expect all sorts of medical professionals will tap into this resource, whether seeking research on the latest technological developments or information on how to interpret a patient scan. None of them will encounter the consumer clutter present in mainstream search engines."

The American College of Radiology, The British Journal of Radiology, The Royal College of Radiologists and The Canadian Association of Radiologists Journal represent a sampling of the hundreds of resources available through SearchMedica Radiology.

SearchMedica provides free, open access to the Web’s most authoritative content for medical professionals. By default, SearchMedica returns results from "all of medicine," suitable for any medical professional. Specialists can refine their search into any of ten search channels, including practice management, cardiovascular, musculoskeletal, pediatric, respiratory and now radiology. In keeping with SearchMedica’s mission, the radiology search channel, like the other search channels, removes the clutter clinicians encounter on consumer search engines like Google to provide the best medical research and resources on the Web.

Even before this development, SearchMedica.com was acknowledged for its outstanding user experience as a recipient of the Best Directory or Search Engine WebAward in 2008 and a Standard of Excellence WebAward in 2007.

About SearchMedica.com

SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica.com than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica.com is advertiser supported, medical professionals pay nothing to use the search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at http://www.searchmedica.com/.

Web site: http://www.searchmedica.com/

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SearchMedica.com Earns 2008 WebAward: Best Directory or Search Engine

Thursday, August 21st, 2008

SearchMedica.com, the leading search engine for medical professionals, today announced it received a 2008 WebAward from the Web Marketing Association. SearchMedica was named Best Directory or Search Engine.

"Medical professionals who use SearchMedica constantly provide feedback, and in the last year we continued incorporating that input and made a great deal of improvements and changes to SearchMedica," said Edward Grossman, senior vice president of digital media and acquisitions for SearchMedica. "We always appreciate hearing from medical professionals about how they use SearchMedica in their practice, but receiving this honor from the Web Marketing Association shows the greater online community also acknowledges SearchMedica’s progress in presenting Web content more practically to medical professionals."

More than 2,400 sites from 45 countries were evaluated across 96 industry categories during this year’s WebAwards. Each site was evaluated by three or more expert judges based on Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of Use. SearchMedica consistently scored well above industry and WebAward averages on all seven criteria.

[It is] hard to judge a search engine, but [SearchMedica] can be added into one’s own site, and the design is good," said one WebAward judge of SearchMedica. "The returned search seemed useful and the related topics correct. Strikes me as a brilliantly made…and immensely useful site. Too clever for me."

The highest score in any given category wins Best Web site of that industry, while other high achievers in the same category are awarded the Outstanding Website WebAward or the Standard of Excellence WebAward.

"While we are honored to be recognized as the best in the industry, it is even more encouraging to hear the judges say SearchMedica is ‘too clever,’" Grossman continued. "We created SearchMedica in response to the frustrations of doctors trying to search for clinical information on mainstream search engines amidst all the consumer clutter. This means we have accomplished what we set out to do. Without a medical background, not much of what a user finds through SearchMedica.com will make much sense."

In 2007, SearchMedica.com received a Standard of Excellence WebAward for its outstanding user experience.

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SearchMedica Unveils Six New Specialized Clinical Web Searches

Tuesday, March 18th, 2008

SearchMedica adds cardiovascular, diabetes/endocrine, infectious disease, musculoskeletal, pediatric, and respiratory disease categories to cancer/hemic, mental/nervous system and general medicine

NEW YORK, March 18, 2008 – SearchMedica.com, the leading search engine for medical professionals, today unveiled six new searchable disease categories. Now, medical professionals can search the Web for credible, clinical information within general medicine or eight more specific categories.

“In talking with medical professionals who actively use SearchMedica for more than a year now, we have gained a much better understanding of the motivations driving medical professionals online and ways they like to slice information and data,” said Cyndy Finnie, senior product manager for SearchMedica. “Their own medical specialties don’t limit their information gathering needs. It’s usually patient conditions that dictate the types of information they seek.”

Although SearchMedica encourages medical professionals to register to receive updates about new content and tips on how to use various advanced tools, registration is not required. Medical professionals can visit the site, try the upgraded search functionality and share their feedback at SearchMedica.com.

SearchMedica provides free, open access to the Web’s most authoritative content for medical professionals. The new organization of disease categories keeps with this mission and simplifies the search process for medical professionals. The category of musculoskeletal disorders, for example, includes articles from journals and professional associations for rheumatologists and orthopedists, but it also contains other clinical information of use to other specialists, including information on sports medicine and osteoporosis, for example.

“Medical professionals consistently use SearchMedica with a patient’s symptom or disease state in mind, and conversations with users are just one instance where this topic has come up. We also heard this feedback during medical meetings,” added Finnie. “We’ve seen the trend at work through user registration data, and this theme regularly appears in our quarterly analysis of the top search terms among medical professionals. SearchMedica’s quarterly Top Clinical Search Terms report consistently includes terms that represent a disease or condition, but few symptoms, drugs or procedures ever make the lists.”

SearchMedica simplifies the search for professional medical information. By default, SearchMedica indexes all of medicine and retrieves clinical information suitable for any practicing physician or healthcare professional. Specialists, however, can refine their search into one of eight therapeutic categories. These categories, based on the National Library of Medicine’s Medical Subject Headings (MeSH) include cardiovascular, diabetes/endocrine, infectious, musculoskeletal, cancer/hemic, pediatric, mental/nervous system and respiratory disorders. Early feedback from SearchMedica’s registered user base indicates the new interface is easier to use and more intuitive.

Even before its redesign, SearchMedica.com was recently acknowledged for its outstanding user experience as a recipient of a 2007 Standard of Excellence WebAward.

About SearchMedica.com

SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica.com than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica.com is advertiser supported, medical professionals pay nothing to use the search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at www.SearchMedica.com.

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SearchMedica to Enhance Web Searches on ModernMedicine.com

Tuesday, March 4th, 2008

Exclusive alliance will deliver quality, on-demand content for medical professionals

NEW YORK, March 4, 2008 – Healthcare professionals who use Advanstar’s ModernMedicine.com will experience enhanced Web search results as a result of a newly announced strategic partnership with SearchMedica.com, the medical professional’s search engine. ModernMedicine.com is an innovative, online clinical decision-support resource.

“SearchMedica is proud to supplement ModernMedicine.com in its effort to provide quality, credible healthcare information to medical professionals,” said Cyndy Finnie, senior product manager for SearchMedica. “SearchMedica is committed to connecting physicians and other healthcare professionals to these trusted resources, ultimately improving patient care.”
As part of this strategic partnership, SearchMedica.com will power ModernMedicine’s Web searches, driving reliable medical search results to the ModernMedicine.com search results page. In turn, ModernMedicine.com will offer users access to credible professional medical search results on SearchMedica.com.

“ModernMedicine.com provides healthcare professionals with instant answers to clinical and practice management questions from highly credible and trusted sources,” said David Hoo, vice president of marketing for Advanstar Life Sciences Marketing. “The partnership with SearchMedica enhances our content and features and fits with our new digital strategy to bring timely, high quality content to the medical community aggregated from strategic partners as well as our own brands.”

ModernMedicine provides healthcare professionals with access to a robust, cross-specialty library of content that is complemented by interactive tools and features. The beta version registered more than 25,000 users in 2007 with minimal promotion. As of February 29, 2008, registration had surpassed 50,000, and the site is now being further expanded with a goal of registering 150,000 users or more.

In addition to ranking search results according to relevance as many search engines do, SearchMedica also organizes results into such categories as practical articles and news, research reviews and editorials, evidence-based articles and meta-analyses, practice guidelines, clinical trials for patients, continuing medical education, and alternative or complementary medicine. This segmented organization makes it easier than ever for healthcare professionals to pinpoint the information they seek.

About SearchMedica.com:
SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica.com than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica.com is advertiser supported, medical professionals pay nothing to use the specialty search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at www.SearchMedica.com.

About ModernMedicine.com:
ModernMedicine.com (www.modernmedicine.com) is an online service of Advanstar Communications Inc. (www.advanstar.com), a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 47 events, 60 publications and directories, 95 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

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Top 25 Clinical Search Terms among Medical Professionals

Wednesday, February 13th, 2008

Complimentary report analyzes Q4 2007 search query data to present trends and new findings in Oncology, General Medicine and Psychiatry

NEW YORK, February 13, 2008 – SearchMedica.com, the leading search engine for medical professionals, today unveiled the second in a series of quarterly reports intended to shed light on what clinical terms and conditions are most frequently queried on the Internet by doctors and practicing medical professionals. The SearchMedica Clinical Search Terms Quarterly Report™, launched in the third quarter of 2007, analyzes search trends across three therapeutic areas: cancer (oncology/hematology), general medicine and psychiatry. The new report is based on search query data from Q4 2007.

“While medical professionals can access much of the same information offline, they are choosing to leverage technology to access medical literature in a more convenient and timely manner,” said Cyndy Finnie, senior product manager for SearchMedica. “Many factors can motivate medical professionals to conduct a search, including the desire to stay informed about new developments or learn more about high profile topics, like the CDC study released last October that suggested Methicillin-resistant Staphylococcus aureus (i.e. staph) infections were more common than previously thought.

“Seasonality also plays an important role, with special observations like awareness months and special events causing spikes in search volume,” she added. “But regardless of the factors driving the searches, the SearchMedica data enables us to identify the medical terms and conditions that are top-of-mind among medical professionals.”

The top five Q4 cancer-related searches by medical professionals were:
1. CNS metastases (Q3-’07 – breast cancer)
2. Prostate cancer (Q3-’07 – lung cancer)
3. Ovarian cancer (Q3-’07 – vertebroplasty metastases)
4. Medullary thyroid cancer (Q3-’07 – leukemia)
5. Pancreatic cancer (Q3-’07 – recurrent ovarian cancer)

The top five Q4 general medicine-related searches by medical professionals were:
1. Hypertension (Q3-’07 – cortisol)
2. Osteoporosis (Q3-’07 – HbA1c/glycated hemoglobin)
3. Diabetes (Q3-’07 – dopamine)
4. MRSA (Q3-’07 – aphthous ulcers)
5. Hypothyroidism (Q3-’07 – hypertension)

The top five Q4 psychiatric searches by medical professionals were:
1. Bipolar (Q3-’07 – mood stabilizer)
2. Borderline personality disorder (Q3-’07 – unipolar vs. bipolar depression)
3. OCD (Q3-’07 – asperger’s)
4. ADHD (Q3-‘07 – hypomania)
5. Depression (Q3-‘07 – bipolar)

SearchMedica provides clinicians with a specialist’s view of the Web and an easy-to-use interface leveraging the medical expertise of thought leading medical editors as well as practicing physicians to ensure that every result is clinically sound.

For instance, a Google search on the term “bipolar,” a mental disorder frequently in the news as of late, returns approximately 21 million results, most of which are inconsequential to clinicians. The same search nets a more manageable 40 thousand results on SearchMedica Psychiatry from some of the most credible online sources of medical literature for physicians and practitioners. The results can be even more targeted by allowing clinicians to refine the search via content category – peer-reviewed research, evidence-based medicine, etc.

According to Finnie, healthcare professionals who register may receive updates about new content and tips on how to use various advanced tools within SearchMedica. In addition to ranking search results according to relevance, SearchMedica also organizes results into categories such as practical articles and news, research reviews and editorials, evidence-based articles and meta-analyses, practice guidelines, clinical trials for patients, continuing medical education, and alternative-complementary medicine.

For the full SearchMedica Clinical Search Terms Quarterly Report™, email requests to evan.rinkoff@cmpmedica.com.

SearchMedica.com recently was acknowledged for its outstanding user experience as a recipient of a 2007 Standard of Excellence WebAward.

About SearchMedica.com:
SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica.com than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica.com is advertiser supported, medical professionals pay nothing to use the specialty search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at www.SearchMedica.com.

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